OUR DRIVING FORCE
At LI & Company, our passion lies in helping local businesses become global brands. We exist to guide small and mid-sized companies through intentional brand and business development — creating purpose for individuals and contributing to thriving economies along the way.
Our journey begins in Nigeria, with a vision that extends to the rest of the world. <hr>
OUR MISSION
Our deepest passion lies in seeing local businesses go global. We are passionate about helping small businesses grow into global giants - creating purpose for individuals and building thriving economies in the process.
Our focus is first Nigeria, then the rest of the world.
OUR PROCESS
At LI & Company, we support businesses in building strong, strategic brands by embedding brand thinking into everyday operations.
We believe branding is not a subset of marketing, but rather, a core business function that shapes how companies operate, communicate, and grow. At LI & Company, we help businesses build brands from the inside out, grounded in clarity, strategy, and purpose.
Our approach combines market insights, customer segmentation, and brand positioning to ensure that every decision reflects the essence of the brand. By aligning brand identity with business operations, we help our clients create long-term value, drive sustainable growth, and build brands that are consistent, credible, and enduring.
To us, it’s the everyday actions, not the occasional big moves, that truly define a brand.
OUR VALUES
People
Our strength lies in our people. We harness our collective strength as a unit to see and do beyond what is deemed possible.
Respect
Respect for others simply for being. To be different isn’t to be disrespected.
Growth
We learn, retool and up-skill continually. We never stop learning and growing.
Ambition
We don’t do average. We consistently strive for more and push for all that is beyond possible. If we can think it, then we can do it.
