LI & Company

Our deepest passion lies in seeing local businesses go global. We are passionate about helping small businesses grow into global giants - creating purpose for individuals and building thriving economies in the process. Our focus is first Nigeria, then the rest of the world.

At LI & Company, we support businesses in building strong, strategic brands by embedding brand thinking into everyday operations. We believe branding is not a subset of marketing, but rather, a core business function that shapes how companies operate, communicate, and grow. At LI & Company, we help businesses build brands from the inside out, grounded in clarity, strategy, and purpose. Our approach combines market insights, customer segmentation, and brand positioning to ensure that every decision reflects the essence of the brand. By aligning brand identity with business operations, we help our clients create long-term value, drive sustainable growth, and build brands that are consistent, credible, and enduring. To us, it’s the everyday actions, not the occasional big moves, that truly define a brand.

People Our strength lies in our people. We harness our collective strength as a unit to see and do beyond what is deemed possible.

Respect Respect for others simply for being. To be different isn’t to be disrespected.

Growth We learn, retool and up-skill continually. We never stop learning and growing.